Richmindale - Home of the Rich Minds

Program Description

The Bachelor of Business Administration (BBA) online degree program of Richmindale College provides students with strong foundations in business. The program covers a comprehensive range of business disciplines such as accounting, leadership, management, finance, human resource management, operations management, marketing, sales, entrepreneurship, and project management. The program also adds strong emphasis on management information system as one of the essential tools in business.

The length of the program is 8 semesters and requires 120 credit units to complete.

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Courses

The following courses with a total of 120 credit hours are required for the awarding of the Bachelor of Business Administration (BBA) degree. The courses below are arranged based on a typical sequence that students can follow. Students may change the sequence of courses as long as the course requisites are followed.

Course Code	Course Title	Pre-requisite	Credit
	Semester 1
BUS-101	Introduction to Business		3.0
This course provides introduction to business, including the basic types and forms of business; business concepts, frameworks, standard processes, and best practices; business organization structures; and business functions, their roles and responsibilities. This course is a good avenue for students to obtain a vast understanding of how business organizations operate.
ICT-101	(G) Introduction to Computers		3.0
This course introduces the basic concepts of computer science and its applications, including: the computer science profession; basic computer hardware components and how they work; computer operating system user interfaces, interaction, and operations; computer software applications; computer networks and the Internet; concept of abstraction in problem solving; and basic programming.
ENG-101	(G) English Composition I		3.0
This course provides introduction to business, including the basic types and forms of business; business concepts, frameworks, standard processes, and best practices; business organization structures; and business functions, their roles and responsibilities. This course is a good avenue for students to obtain a vast understanding of how business organizations operate.
MAT-101	(G) Mathematics in the Modern World		3.0
This course introduces the basic concepts of computer science and its applications, including: the computer science profession; basic computer hardware components and how they work; computer operating system user interfaces, interaction, and operations; computer software applications; computer networks and the Internet; concept of abstraction in problem solving; and basic programming.
PSY-101	(G) General Psychology		3.0
The focus of this course is to provide students with updated intensive training on how to formally write evidence-based research and documents that are timely and relevant to business nowadays. Students will develop strategies for turning their experience, observations, and analyses into evidence suitable for writing through outcome-based approaches that are incorporated in the curriculum.
	Semester 2
BUS-102	Business and Professional Ethics	BUS-101	3.0
This course provides awareness and familiarization on the professional and ethical sides of business. This course covers ethical principles, professional code of conduct, and social responsibility in business.
ACC-101	Financial Accounting	BUS-101	3.0
This course covers a broader perspective of the fundamentals of financial accounting which includes the identification, measurement, and reporting of the financial effects of economic events in an enterprise using globally-accepted standard accounting principles and best practices. This course includes various activities that allow students to examine financial information from different perspectives.
ICT-104	(G) Office Software Applications with Macros	ICT-101	4.0
This course provides practical hands-on training and activities on features and functionalities of Office software applications such as word processors, spreadsheets, and presentations, including macros to automate tasks. This course may require each student to purchase an Office software application license separately as an additional cost.
ENG-102	(G) English Composition II	ENG-101	3.0
This course reinforces the learning that the students have garnered from the English Composition I. They will now learn the processes necessary for collecting and incorporating research materials into their writings. They learn to point out and document research sources and how to develop and manage arguments and support them with effective and relevant evidence. Oral presentation of the written outputs will also be covered by this course.
MAT-102	(G) Probability and Statistics		3.0
This course covers the foundations of probability and statistical inference. This course will also provide comprehensive discussion on topics such as sample spaces, conditional probability and Bayes' rule, random variables, discrete and continuous probability distributions, expectation, estimation, and hypothesis testing.
	Semester 3
ENG-201	Business Law	BUS-102	3.0
This course emphasizes the fundamentals skills of speaking and listening. The class is expected to be engaged in various activities like preparing and delivering public speeches. At the end of the course, the students will have fluency in terms of clarity, variety and listening with literal and critical comprehension. This course also reinforces the inputs garnered by the students in English Composition I and II courses.
BUS-202	Consumer Behavior	BUS-101	3.0
Effective marketing practices require a thorough understanding of the consumers’ needs or why or how they buy. This course capitalizes on the fields of psychology, sociology, economics, demography, and anthropology to study the extensive varieties of internal and external influences on consumer behavior and decision making in purchases. This course covers topics such as perception, memory and learning, motivation, attitudes and attitude change, involvement, cultural and cross-cultural influences, communications and influence tactics, and customer satisfaction.
BUS-203	Business Mathematics	BUS-101, MAT-102	3.0
This course introduces a broad understanding on the influence of behavior as one of the factors to consider in leading and managing organizations. This course covers topics such as: key concepts and terminology related to organizational behavior, influence of leadership styles on individual performance, roles and interaction of group and team members, relationship between job satisfaction and job performance, as well as the relationship between the human resource function and organizational development.
ECO-102	Principles of Microeconomics		3.0
This course explores real-world applications of mathematics in different business industries such as banking, communications, technology, retail, real estate, and others. This course provides students the understanding and competency in applying mathematical concepts in business activities and sound decision-making based on statistical data. This course covers basic mathematics of whole numbers and decimals, fractions, and percentages. This course also covers fundamental business statistics that introduces topics such as gathering, analyzing, and interpreting data, frequency distributions, descriptive measures, probability concepts, probability distribution, sampling, estimation, hypotheses testing for means and proportions, simple regression, and correlation. This course emphasizes learning of mathematical concepts through practical application to common business problems.
COM-102	(G) Purposive Communication	ENG-101	3.0
This course explores the laws related to taxation through practical problems. This course covers income tax laws as applied to individuals, partnerships and corporations, and other tax laws.
	Semester 4
BUS-204	Organizational Behavior	BUS-201	3.0
This course provides inputs on the complexities that public and private organizations face in developing, establishing, and implementing marketing strategies in both domestic and international markets. This course also focuses mainly on basic marketing concepts, marketing research, consumer behavior, branding, products/services, concepts, and frameworks informing strategic, tactical, and ethical marketing decisions, segmentation, positioning, the 4 Ps, ethics/social responsibility, communication of marketing proposals, pricing, distribution channels, promotions, ethical marketing practices, global and multicultural marketing, and the technologies used throughout the marketing process.
BUS-205	Marketing	BUS-201, BUS-202	3.0
This course introduces the concepts, theories and models of human resource management such as Tuckman's stages of group development, Standard Causal Model, Harvard Model, Warwick Model, HR value chain, and others. This course also covers the processes and practices in planning and managing human resource requirements in business, such as development and implementation of organization structures including job titles, positions, roles and responsibilities; performance management including development of performance measures, and objectives cascaded from the higher-level strategies and goals; recruitment and outsourcing; compensation and benefits; learning and development; employee relations and support; human resource information systems; quality assurance; and continuous improvement.
ACC-201	Taxation	ACC-101	3.0
This course introduces the concepts, processes and practices in operations management including planning, monitoring and control of the use of resources such as labor, facilities, equipment, and materials; production planning and control; product and inventory management; logistics management; budgeting; and costing.
ECO-103	Prinicples of Macroeconomics		3.0
This course explores how business leaders and managers utilize accounting information to make sound decisions. This course covers analysis of financial information to solve problems and develop strategy to minimize cost and maximize profit.
PHI-101	(G) Critical Thinking and Logic		3.0
This course discusses the introduction to economic organization of society with emphasis on how markets and prices guide and direct economic activity. This course also focuses mainly on economic analysis applied to a wide range of contemporary issues.
	Semester 5
BUS-301	Operations Management	BUS-204, ECO-102	3.0
This course introduces the concepts, processes and practices in sales management, and how it relates to Marketing. This course covers selling methods, tools and techniques including presentation, negotiation, persuasion, persistence, consumer behavior, as well as the related technologies used to help maximize sales.
BUS-302	Sales Management	BUS-204, BUS-205	3.0
This course introduces the concepts, processes, tools and technologies used in supply chain management such as material planning, supplier management, subcontracts, procurement, logistics, inventory management, warehouse management and distribution. This course covers the integration of different business functions to synchronize business supply and demand.
PRJ-301	Project Management	BUS-204	3.0
This course explores different factors that affect costs and the use of accounting information to capture and organize cost information in different levels to allow better planning; drive process efficiency and resource productivity; and improve overall business performance. This course covers cost estimation tools and techniques, pricing strategies, activity-based costing and earned value management.
FIN-301	Fundamentals of Finance	ECO-102	3.0
This course introduces applications of macroeconomics in the field of business through assimilation of fundamental concepts and analysis of actual economic events. This course includes topics such as: basic theories, concepts, terminology, and uses of macroeconomics.
ICT-304	(G) Data Analytics	ICT-104	3.0
This course provides introduction to the importance and application of data analytics such as information technology, research, and decision-making. This course covers the methods and algorithms used in data analytics, business intelligence, big data and data science. This course uses programming and data management software applications. This course may require each student to purchase an Office software application license separately as an additional cost.
	Semester 6
BUS-303	Human Resource Management	BUS-204	3.0
This course provides better understanding on the practices and applications of performance management. This course covers the development and alignment of strategies and objectives, and key performance measures of functions and individuals to measure and improve organizational performance.
BUS-304	Product Development	BUS-205, BUS-301	3.0
This course introduces various strategies of multinational enterprises to expand their business according to the framework and directions of international business settings. This also emphasizes the analysis of environment outside organizations which has direct impact on international markets, planning, management, controlling, and arrangement of data system for Multinational companies to apply the appropriate business strategy that is responsive to the changing environment of globalization.
BUS-305	Business Intelligence	BUS-203, ICT-304	3.0
This course introduces various strategies of multinational enterprises to expand their business according to the framework and directions of international business settings. This also emphasizes the analysis of environment outside organizations which has direct impact on international markets, planning, management, controlling, and arrangement of data system for Multinational companies to apply the appropriate business strategy that is responsive to the changing environment of globalization.
BUS-306	Supply Chain Management	BUS-301, BUS-302	3.0
This course introduces the concepts of information systems and their use for competitive advantage, enhancement of internal operations, and decision making. This course covers research, evaluation, planning, development, and implementation of information systems to preserve digital records, manage knowledge resources, automate business processes, and report performance.
ACC-301	Strategic Cost Management	ACC-101	3.0
This course emphasizes the fundamentals skills of speaking and listening. The class is expected to be engaged in various activities like preparing and delivering public speeches. At the end of the course, the students will have fluency in terms of clarity, variety and listening with literal and critical comprehension. This course also reinforces the inputs garnered by the students in English Composition I and II courses.
	Semester 7
BUS-401	Performance Management	BUS-203, BUS-303	3.0
This course equips learners with a solid foundation in both theory and practice in developing new products. A tandem of theory and practice methodology is used in lectures, online exercises, assignments, and discussions. Students will experience and learn core skills in end-to-end product development through the entire product development process workshops, from product identification to product launch.
BUS-402	Optimization and Decision-Making	BUS-305, BUS-306	3.0
This course introduces the basic leadership and management styles, the roles and responsibilities of leaders and managers, the different methods and practices in leadership and management, and the different qualities required to effectively lead and manage teams. This course covers topics such as communication, negotiation, problem-solving, decision making, team building, risk management, knowledge management, delegation, empowerment, coaching, innovation, performance management, change management, culture transformation, automation, and ethics.
BUS-403	Global Business Strategies	BUS-303, BUS-306	3.0
This course provides a broad perspective on the basic tools and concepts of finance. Topics cover the financial framework of a business entity, taxes, the time value of money, capital market theory, financial risk measures, and capital budgeting.
BUS-404	Leadership and Management	BUS-303, BUS-305	3.0
This course introduces the concepts, frameworks, standard processes, and best practices in project management.
ACC-401	Managerial Accounting	ACC-101	3.0
This course explores the relationship between critical thinking and logic and their key concepts, covering topics such as construction of arguments, and evaluation of arguments and fallacies.
	Semester 8
ENT-401	Entrepreneurship	BUS-404	3.0
This course focuses on the role of entrepreneurship within larger, established companies. It provides information, frameworks and techniques needed to plan, start, evaluate, control, and successfully operate corporate ventures, which are deemed significant to the would-be corporate managers and entrepreneurs.
ICT-406	Management Information Systems	ICT-304	3.0
This course introduces the concepts, methods, tools and techniques in optimizing business processes, and the use of different technologies to automate processes for making better decisions, leaner structures, and more efficient operations. This course covers the integration of processes from different functional areas of a business such as operations, finance, marketing, human resources, and others.
BUS-405	Strategic Management	BUS-402,BUS-404	3.0
This course introduces the basic model of strategic management, and the frameworks, tools and techniques used in developing, implementing, managing, and evaluating strategies. This course covers the process of systematic identification, evaluation and creation of business opportunities, and other topics such as SWOT analysis, competitor analysis, Porter's five forces model, balanced scorecard, development of business policies, translation of strategy into actions, strategic leadership and corporate governance.
BUS-490	Capstone: Business Feasibility Study	BUS-402, BUS-404	5.0
This is a capstone course that requires students to write a business feasibility study. This course provides an opportunity for students to perform actual data gathering, analysis and evaluation of a proposed business activity to determine whether it will be technically feasible to run the business and achieve its objectives.
	Total Credit Hours		120