Marketing Management
BUS-603 Course, rev 0524 on May 1, 2024
Course Description
This course introduces the principles, strategies, and practices of marketing management and explores practical applications in creating effective marketing strategies, analyzing consumer behavior, and driving product innovation. This course covers the fundamental concepts and principles of marketing; market research and consumer behavior; product and brand management; pricing strategies; distribution and channel management; local and international marketing strategies with relevance to cultural diversity; integrated marketing communication; digital marketing and social media; marketing metrics and analytics; and marketing ethics and sustainability.
TUITION AND FEES
Tuition per credit unit:
$ 100
Misc. Fee per credit unit:
$ 10
CREDITS and PREREQUISITES
Credit units:
3
Prerequisites:
None
PROGRAMS
MBA