This course covers the concepts, processes, and tools in developing, establishing, and implementing marketing strategies in both local and international markets, involving market research; market segmentation; competitor analysis; branding and positioning; social responsibility; communication of marketing proposals; pricing; distribution channels; promotions; advertising; ethical marketing practices; global and multicultural marketing; technologies; and media, including print and digital media such as search engines and social media. This course requires BUS-101 as a prerequisite.