Effective marketing practices require a thorough understanding of the consumers’ needs and buying behaviors. This course capitalizes on the fields of psychology, sociology, economics, demography, and anthropology to study the variety of internal and external influences on consumer behavior and making buying decisions. This course covers topics such as perception, memory and learning, motivation, attitudes and attitude change, involvement, cultural and cross-cultural influences, communications and influence tactics, and customer satisfaction. This course requires BUS-101 as a prerequisite